This post will give you some Social Media strategy examples, to show you what Facebook can do grow your business.
Everybody is on Facebook and, we believe, so should you!
As previously mentioned, Facebook can provide an amazing platform for your business, simple to use tools and the possibility to reach million of potential customers in no time. Others did it, why not you?
Facebook likes to change its clothes often, so rather than walking you through the different steps on how to create a Page, we will refer you to its own official guide to make sure you always have access to the most up to date information.
Our brief overview instead shall simply guide you through the Facebook marketing options and help you understand why this is the tool for you.
Facebook gives you the possibility to create a free business page, with a proper virtual shop window where your goods can be displayed and visible to potential customers, so be creative, make sure it shines and people will be turning their heads and gather to look!
About 30 million small businesses have a Facebook page: some are good, some aren’t. These are, in short, the proven key points of how to be successful on Facebook:
1) Commit to spend time with your customers, allocate regular slots of your time to work on your content and interact with your clients;
2) Keep your posts relevant, consistent and creative and when someone knocks at your door, be there to welcome them.
Your timing:
Do remember your posts will end up crowding your clients’ ever so busy news feeds, and even if they really really like you, an average of 3 to 4 posts per day should be more than enough. Better not to exceed that number and remember to leave
For this purpose Facebook provides a useful Content Calendar that can help you plan the interaction with your customers and keep track of important events relevant to your business.
What interests you, should interest your clients, share it timely!
Your content:
How much of your budget and time can be invested in Social Media content? Can you do it yourself or would you be really bad at it? If so, do not despair! Here are some useful websites where creative hands and mouses are ready to help! (We believe in the energy and creative vibe of the freelancing jungle, come and visit us, this is where we are live! ;))
www.freelancer.com
www.odesk.com
www.peopleperhour.com
www.aboutme.com
However you decide to proceed, make sure you are well aware of what happens in your page, be there to plan and give specific instructions.
Most importantly, in whatever shape and form you present it, your content needs to be kept relevant and remarkable, the dreaded “unfollow button” really is just one click away.
Your clients:
Share your new page with all of your friends and business partners, they will provide you with an initial audience which will be your stepping stone into building your business social network.
Your aim will be to get people to like you and your content so much that they will want to advocate for you. But for their reputation to be linked to yours, users will expect you to make them look good within their social space. How are you planning to do that? Do you know your customers and their interests? What do they have in common? What do they value and how can you serve them?
FB provides your page with a comprehensive dashboard called Insights to help you track customers engagement and posts performances.
Insights will hold your hand while you learn about the people who like you and will teach how to keep them by your side.
There are a lot of kittens out there, dress yours first in purple and then in red, observe how people react to them and figure out what will work next, while keeping your content fresh and exciting.
Use Insights to build your strategy, by learning about your clients interests and reacting accordingly.
Once you learn to connect with the people who already know you and like you, it will be time to expand.
When you see that one of your posts really worked well, it may be time to use the Boost option to test its power by show-casting it to a broader audience. Make sure you choose wisely and invest your money where it matters.
Other paid tools like Facebook Offers and Facebook Ads are available for the same purpose: read here to understand what are the advertising option available on the platform.
Keep in mind that it is no longer just about the number of likes, make sure you are spending your precious time with the right people, make sure the engagement is real and if your product is good and you learn know how to let people know about it, results will follow.
And if it all sounds interesting and you want to give it a try, timing couldn't be better as Facebook jus launched a new support service for new advertisers. Read more on https://www.facebook.com/business/start-to-success
That's it for this time, we hope you found the information interesting and we will leave you with a little treat from Oreo, who really know about Social Media...
