Social Media Marketing: Do I need to be on every single Social Media?


Social Media Marketing can be so confusing with all of the options out there! To make things a little clearer, we can start by asking the right questions: what do I want from my social media campaign? and what can each Social Media network do for my business?

What is Social Media Marketing?

That's a question we hear a lot, and it can be answered by a quick explanation of what Social Media are and how they work. As the phrase suggests, Social Media is people+communication, and it all connects to the good old concept of word of mouth, aka the most powerful marketing tool ever discovered.

The Blog Challenge: Allow Me to Demonstrate...


Are you thinking about doing your own content marketing? Would you like blogging tips, detailed insights about how social media really work, hints on how to engage your audience and the opportunity to ask us questions directly? Then follow our case study to see how it's all done!

Facebook Marketing: How many Page Likes do you need to be successful?

Truth is, it's not a matter of numbers. Digital marketing is becoming more and more about quality content, being trustworthy and creating value for your audience. What really makes a difference is that your audience is interested and engaged with your content, and people show this through comments, likes and shares. If someone shows interest in your page, your posts will appear in their newsfeed and they won't forget about you.