Social Media Marketing: Do I need to be on every single Social Media?

Social Media Marketing can be so confusing with all of the options out there! To make things a little clearer, we can start by asking the right questions: what do I want from my social media campaign? and what can each Social Media network do for my business?

What is Social Media Marketing?

That's a question we hear a lot, and it can be answered by a quick explanation of what Social Media are and how they work. As the phrase suggests, Social Media is people+communication, and it all connects to the good old concept of word of mouth, aka the most powerful marketing tool ever discovered.